MES Electrical Services, as a brand.

One idea runs through everything: power that stays on. Deep navy for the night, a live blue for current, and a single warm amber that only appears where there is light.

The logo you have

Kept exactly as supplied. The website uses the pale version on dark; the full-colour version is for white paper, invoices and signage.

Full colour, on white

Pale, on navy

Three other directions

Suggestions only. Each is simpler than the current logo, so it stays sharp when it is small: on a phone, a breaker label, a van door or an embroidered shirt.

A. Conductor The three letters drawn at one stroke width, like cable, sitting on a wire that ends in a plug. The closest to your current logo: same lean, same plug, far fewer parts.

B. Switch plate An M on a wall-switch plate with its indicator lit. The plate works alone as the app icon, WhatsApp picture and sticker on finished boards.

C. Sunrise seal Sun rays over a solid base: solar above, stored power below. A round stamp for vans, uniforms, warranty cards and the corner of drawings.

Colour

Night#030817Backgrounds on screen

MES navy#0A1B4DThe logo’s dark blue. Text on white

Royal#1447D4The logo’s bright blue. Buttons, links

Live blue#3D8BFFCurrent, wires, anything energised

Ice#DCE9FFText on dark

Lamp amber#FFB55EOnly where there is light. Never for text blocks

Type

Drawn before it’s drilled.

Syne Bold. Headlines only, short lines.

We test the cells, rebalance the pack and check the BMS, so the bank you paid for is the bank you have.

Hanken Grotesk. Everything you read.

13:00 Solar 5.8 kW Battery 64%

Michroma. Readings and labels, matching the lettering under your logo.

Voice

Say

“Open the panel when we leave and it will make sense.”

Not

“We deliver world-class innovative electrical solutions.”

Plain, exact, a little dry. Talk like the engineer on site, not like an advert.

In use

MES Electrical Services Contracting, solar, electrical design, lighting design, lithium battery maintenance +961 71 033 648 Rawdet Alzaytoun, Tripoli